Writing on agents, schemas, and how we build — published when we have something to say, not on a content schedule.
No newsletter, no sign-up. The journal is here because the writing is part of how we think.
| 2026-05-12 | The 10x is mechanical, not magic | 6 min |
| 2025-10-22 | When AI agents make sense (and when they don't) | 9 min |
| 2025-09-04 | Building for the day the schema changes | 7 min |
| 2025-07-18 | The people who build it should be the people you brief | 5 min |
One monthly price, AI usage included. SAM filters, summarises, drafts, books, and chases — so a business owner reads three lines a day, not three hundred.
See SAM packages →A short brief is enough to start. We read every enquiry ourselves and reply within two working days.